Eurovision 2020 will mark the 65th edition of the contest, and in honour, the Dutch team have celebrated the history of the contest through the event logo.
The Eurovision Song Contest first made its debut a decade after the Second World War with the hopes of reuniting a war-torn Europe through the power of music. The contest now has 65 editions under its belt, and throughout the decades, we have seen the contest grow, with modern day contests often featuring over 40 nations.
The event logo for Eurovision 2020 is celebrating that growth and success in a contemporary way. The logo is an abstract representation of the flag colours of the 41 nations competing at Eurovision 2020 in order of their participation at the contest. The logo also builds upon the previous logos used at the Eurovision Song Contest held in The Netherlands.
‘This design follows the characteristics of Dutch Design: minimalistic, experimental and innovative. It tells a story, it’s colourful, festive and, not unimportantly, widely applicable,” says Sietse Bakker, Executive Producer Event of the Eurovision Song Contest 2020. “Coincidentally, the first Eurovision Song Contest was opened by the Netherlands in 1956, hence the timeline starts with the colours of the Dutch flag.’
Executive Supervisor of the Eurovision Song Contest for the EBU, Jon Ola Sand has commented on the designs, saying, ‘We are extremely pleased with the artwork for the Eurovision Song Contest 2020 that perfectly celebrates our 65 year heritage. The impactful design also encapsulates the event’s modern values of diversity and inclusivity and beautifully complements this year’s slogan ‘Open Up’
A total of 11 Dutch agencies participated in the bid for the logo design, and the chosen agency was CLEVER°FRANKE.