Last week we reported that Croatia had internally selected Jacques Houdek as their Eurovision participant for 2017, and today the Croatian broadcaster HRT has announced that Jacques will be singing a song called My Friend.
Behind the song itself, a campaign has been created in order to bring people together and promote friendship, respect and diversity. With the song announcement comes the launch of a new digital campaign titled #beMyfriend, which was developed in collaboration with the Croatian delegation. On social media, Jacques has spoken about this campaign, the motivations behind it, and how fans can get involved, saying ‘Remember your friends, make them happy by dedicating a photo to them, show them how important they are to you, make new friends. Let this song and the #beMyfriend campaign be a celebration of friendship, the joy of living and a priceless wealth of love, trust and mutual respect’
The song My Friend will be released in the following weeks. You are able to read more about Jacques Houdek in our previous Croatian announcement post.