Armenian broadcaster AMPTV revealed the theme behind this year’s Junior Eurovision Song Contest, with the slogan ‘Spin the Magic’.
The symbol behind the slogan is a spinning top, chosen to represent the never-ending joy brought by the contest. This year marks the 20th edition of the contest, and second edition to be held in Armenia.
Hovhannes Movsisyan, CEO of Public TV of Armenia said,
‘It was very important for us to choose a symbol that would reflect the magic of the competition, and the 20th spin of Junior Eurovision that would unite all the children taking part.’
‘I am convinced that everyone has fond memories about this toy. While developing the idea, we realised that a lot of countries have spinning tops, each of them unique. This perfectly reflects the values of Junior Eurovision – everyone is united around the idea of magic, music and joy, and at the same time presenting a different song and performance.’
Although the spinning top is a toy known all over the world, this variety has a special meaning in Armenian culture. This spinning top features traditional patterns which also appear on historical architecture, carpets and costumes in host city Yerevan. The neon colours used in the logo reflect a modern Armenia.
The 20th Junior Eurovision Song Contest will take place in the Karen Demirchyan Sports and Concerts Complex, in Yerevan, Armenia, on Sunday 11 December at 16:00 CET.