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By: eurovisionunion April 30, 2015June 5, 2018
Eurovision For Beginners#joinus, Building Bridges, Eurovision, Eurovision For Beginners, feel your heart beat, generic logo, light your fire, logo, share the moment, slogan, theme, we are one

Eurovision For Beginners – Logo and Themes

The logo, slogans and themes of Eurovision play a big role in the promotion and consistency of brand across the continent and beyond. The generic logo was first introduced in 2004 and looked like this:

The logo introduced in 2004
The logo introduced in 2004

 

The generic logo was updated in 2014, so now it looks like this:

The new version of the logo, created in 2014
The new version of the logo, created in 2014

With each host country, the heart as the ‘v’ in Eurovision changes to suit the flag of the host country, so it may look something like this:

 

The generic logo with the Austrian flag for the 2015 contest
The generic logo with the Austrian flag for the 2015 contest

Each year, the host country employs a slogan, sub-logo and ‘theme’ for the year. Here are some of the previous themes:

Eurovision 2010, Norway, Oslo - Share the Moment
Eurovision 2010, Norway, Oslo – Share the Moment
Eurovision 2011, Germany, Dusseldorf - Feel your Heart Beat
Eurovision 2011, Germany, Dusseldorf – Feel your Heart Beat
Eurovision 2012, Azerbaijan, Baku - Light your Fire
Eurovision 2012, Azerbaijan, Baku – Light your Fire
Eurovision 2013, Sweden, Malmo - We are One
Eurovision 2013, Sweden, Malmo – We are One
Eurovision 2014, Denmark, Copenhagen - #Joinus
Eurovision 2014, Denmark, Copenhagen – #JoinUs
Eurovision 2015, Austria, Vienna - Building Bridges
Eurovision 2015, Austria, Vienna – Building Bridges

 

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