The logo, slogans and themes of Eurovision play a big role in the promotion and consistency of brand across the continent and beyond. The generic logo was first introduced in 2004 and looked like this:
The generic logo was updated in 2014, so now it looks like this:
With each host country, the heart as the ‘v’ in Eurovision changes to suit the flag of the host country, so it may look something like this:
Each year, the host country employs a slogan, sub-logo and ‘theme’ for the year. Here are some of the previous themes:
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