United Kingdom: James Newman Premieres ‘Embers’

The United Kingdom are the final Big 5 nation to release their Eurovision entry this year, with returning representative James Newman set to sing ‘Embers’ in Rotterdam this year. The song was premiered on BBC Radio 2’s Ken Bruce Show, with the official video now available on the Eurovision YouTube Channel.

Speaking of his new entry, James commented, ‘I wanted to write an upbeat and positive song that people could have a party to. It’s about the spark between people who love each other. Just because you don’t see the people you care about all the time, doesn’t mean that spark isn’t there.

Togetherness has been the main word in my mind whilst we were writing these songs. Lyrically I kept them as memorable as possible, especially the choruses. It has to be a song that everyone can sing along to, hopefully when I win!’

The song was written by a powerhouse team, including Grammy nominated songwriter Conor Blake, multi platinum songwriter Danny Shah alongside Tom Hollings and Samuel Brennan who have seen their songs surpass over 250 million streams in the last 18 months.

The brass section of the song was provided by Swedish arrangers Mattias Bylund and Magnus Johansson, who have worked with Max Martin and The Weeknd.

Watch the music video below: